AI changes what we do with data. It doesn’t change what we need from it.
AI is creating new ways for organisations to use their information. But the fundamentals haven’t changed: the information still needs to be accurate, appropriate, traceable and governed.
AI is changing who — or what — consumes organisational data.
For years, businesses have focused on getting the right information to the right people, systems and third parties. Increasingly, there is another destination: AI.
That creates enormous potential. But it doesn’t remove the underlying data challenge.
If anything, it makes it more important.
Because whether information is being used by a person, an operational system or an AI model, the same fundamental questions remain: Is it the right information? Is it current? Where did it come from? Is it appropriate for this task? And can we understand and control how it is being used?
These were some of the questions explored at the recent All-Ireland Clinical AI Congress, where Verodat CEO Thomas Russell joined the Beyond the Algorithm: The Human Side of AI Adoption panel.
The applications being discussed in healthcare were very different from those we see every day in insurance. But many of the underlying data questions were remarkably familiar.
Before you ask what AI can do, ask what information it can trust.
Verodat helps organisations create trusted, governed information that can be used by people, systems and increasingly AI.
AI introduces a new consumer of your data
AI is often discussed as though it creates an entirely new data problem.
In many ways, it doesn’t.
Organisations have always needed to collect information from different sources, understand what it means, check its quality and make it available to the right resource.
Historically, that resource might have been an employee making a decision, a reporting system producing management information, or a third party receiving data.
Now it can also be AI.
The technology consuming the information may have changed significantly. The need to understand and control the information being supplied to it has not.
This is particularly important as organisations move beyond experimentation and begin considering how AI can support real operational work.
The question isn’t simply whether an AI model is capable of performing a task.
It’s whether the organisation can reliably supply it with the information required to perform that task — and understand what happened along the way.
AI-ready starts with data-ready.
Connect, validate and govern the information behind AI before it reaches the model.
Accurate information can still be wrong for the decision
Data quality matters. But accuracy alone isn’t enough.
A piece of information can be completely accurate and still be the wrong information to use.
It might be:
- the wrong version;
- out of date;
- missing important context;
- incomplete for the task; or
- originally collected for an entirely different purpose.
For a person making a decision, experience and judgement can sometimes expose those gaps.
When information is supplied automatically to AI, organisations need to think deliberately about how that context travels with it.
That means understanding not just what the data says, but where it came from, how current it is, what happened to it along the way and whether it is appropriate for the task being performed.
This is where provenance and governance become fundamental parts of an AI strategy rather than separate data-management concerns.
The better question isn’t simply “Is our data accurate?” It is “Can we trust this information for this particular use?”
Right information. Right context. Right use.
Verodat creates a governed information supply between complex source data and the people, systems and AI that need to use it.
What insurance has taught us about trusted information
Verodat has built deep expertise in the insurance market, working with leading organisations to move and govern complex data.
Insurance is a useful environment in which to learn these lessons.
Information often arrives from multiple organisations, in different structures and at different times. It can change as it moves through a process. Decisions depend not simply on having data available, but on understanding its quality, context and provenance.
The answer isn’t to remove people from the process.
It’s to create a better information supply around them.
That means making it easier to understand where information came from, applying appropriate controls, identifying issues and making trusted information available to the people and systems that need it.
As AI becomes another consumer of that information, those same principles become increasingly relevant.
Different industries will have different use cases, responsibilities and requirements. The application of AI in an insurance workflow is not the same as its application in healthcare.
But the underlying information challenge travels surprisingly well:
How do you get the right information to the right resource, with the right controls around it?
Complex data shouldn’t stand between an organisation and what it wants to do with it.
See how Verodat helps organisations turn fragmented data into trusted, usable information.
Governance becomes more important, not less
As AI takes on more work, there can be a temptation to focus primarily on what the technology can automate.
But greater automation also increases the importance of understanding the boundaries around it.
Who can access particular information?
What information can an AI use for a particular task?
What happens when something is missing or uncertain?
Where does human judgement remain essential?
Who owns the workflow?
And can someone understand what happened and intervene when necessary?
Governance doesn’t have to mean slowing innovation down. Done well, it creates the conditions in which organisations can use new technology with greater clarity and control.
The objective shouldn’t be to ask people simply to trust AI.
It should be to give them reasons to trust how it is being used.
Governance isn’t the opposite of innovation. It is part of making innovation usable.
Build AI on information your organisation can understand, trace and control.
The technology will keep changing. The fundamentals won’t.
The ways organisations use AI will continue to develop quickly.
Some use cases will prove genuinely valuable. Others won’t. New models, tools and capabilities will continue to emerge.
That makes it tempting to build an AI strategy around the technology itself.
But underneath it sits something much more enduring: the information an organisation already depends on.
Can you find it?
Can you understand it?
Can you trust it for the task?
Can you trace where it came from?
Can you control how it is used?
Those questions mattered before generative AI. They matter today. And they will still matter as the technology changes again.
AI may change what organisations can do with their data.
It doesn’t change what they need from it.
Is your data ready for what you want AI to do?
Whether the destination is a person, system or AI, Verodat helps organisations get the right information to the right place — with the context, provenance and controls around it.
