The CMO needs a clear understanding of every corner of the marketing function.

Verodats Excel Add in means that your data can be easily and immediately brought into Excel (or any of the main analytics tools on the market) from right across your MarTech Stack. This gives you the data you need, in a tool you and your team already use, for easy access and review.

With high-quality data now readily available in Excel. You and your team can now use a tool you’re familiar with to find new insights and quickly and efficiently build out new reports without the need for extensive data prep.

With one click you can navigate to the Verodat uploaded data in your workbook, view the data’s supply status and check the provenance of the claim number right back to a certified audit trail provided by Verodat. Ensuring you know who and where and how that information was obtained.

With an AI Ready Data Layer, you and your team can easily switch on Excel copilot to analyse cost of sales and marketing versus customers, prioritise market segments based on historical data and predictive modelling, optimising the sales and marketing funnel and improving conversions. Augmenting your team’s skills with AI to upskill their ability to analyse and build complex formulas.

Automate briefing notes sent directly to your colleagues. Easily scaled and personalised per recipient to focus only on the key points they need, in a format that suits them. For example, Sales get a morning email with a detailed breakdown of new MQLs from the previous day whereas the CEO might get an audio file, giving them a quick run down of the headlines once a month when they’re preparing a board pack.

A Verodat powered chatbot, trained on your AI Ready Data offers a chat interface where they can ask questions of the data and receive natural language responses. If a question like “what traffic sources convert to the highest value deals?” comes up in the meeting, they can simply ask the chat and get a verified answer in seconds.

When your team is using the Verodat chatbot to ask additional questions on your reports, you can analyse questions being asked and log and track them in Verodat. This will help you uncover what data your team need to do their job and easily add additional personalised reports based on these regular queries.

With AI ready data and a trained model managed by Verodat, AI can monitor predefined events in your workflow. You can then automate triggers to carry out actions based on the event – i.e AI can analyse ongoing campaign performance and automatically reallocate the marketing budget in real time. If one campaign is performing exceptionally well while another is underperforming, AI can trigger the shift of resources to the high-performing campaign.

When working off Verodats AI ready data, AI can use predictive models to forecast the likelihood of things like occurring in the future. AI models can analyse data such as social media activity, search trends, and industry reports, to identify emerging trends before they become mainstream. CMOs can use these insights to launch timely campaigns or enter new markets ahead of competitors.

Verodat makes it easy to defend your decision making and meet your audit and regulatory requirements . Your data in your Verodat workplace has full supply status and attribution included, so you can trace your end reports right back to the point of origin. If you’ve used AI in your reports, the context, supply status and attribution means that the outcomes are fully verifiable, defensible and repeatable.